Emily Lavarello

I’m a commercial fashion photographer and short-form videographer based between Sydney and London.

With over five years’ experience, I create warm, story-driven visuals for fashion and lifestyle brands, advocating for ideas that build a more conscious future.

Coming from a background in fashion design, I blend an eye for detail with an easy, natural shooting style. I focus on creating intentional, beautifully lived-in imagery across both fashion and lifestyle.

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I work with sustainable and forward-thinking brands to bring campaigns, lookbooks, and social-first content to life, delivering both stills and motion.

At its core, my work is about helping brands tell meaningful stories through visuals that connect.

behind the scenes

A woman with short pink hair, glasses, and earrings, wearing a green sleeveless top, is looking through the viewfinder of a Canon DSLR camera, taking a photograph indoors with a photography umbrella in the background.

Four people wearing masks gathered around a laptop on a table, with photography equipment visible. They are looking at the laptop screen in a studio setting.

Young woman wearing a white shirt and beige crop top, taking a selfie in front of a mirror, with a camera focused on her reflection.

PHOTOGRAPHY ✽ MOTION ✽ CREATIVE DIRECTION

advocating for ideas that build a more conscious future

SERVICES

✹ FASHION + BEAUTY CAMPAIGN

✹ VIDEO CONTENT

✹ LOOKBOOKS + E-COMMERCE

✹ BTS STILL + MOTION

✹ LIFESTYLE ON LOCATION

✹ FILM PHOTOGRAPHY

Let’s work together on your next creative vision

hello@ethico-studio

Woman in a checkered green and beige dress and white boots standing on a concrete pier by the water with sunlight reflections.

Helping brands capture

Meaningful stories through visuals that connect.

A woman in a sequined dress standing on a white photography backdrop in a studio with professional lighting and equipment.

Clients

Astrid & Miyu

Nudie Juice

Ran By Nature

Ocean Laundery

Mirla Beane

The Nuw

Florian

The Seam

Perl Cosmetics

Miss L Fire

Gngr Bees

We Are Jude

Goss & Genus

Gung Ho London

LCF

Paola Amador Swimwear

Vintage Threads

Upself London

Seventeen London

Follow My Journey

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- Let’s Connect -