A woman sitting on a black bike with a basket containing tall grass, surrounded by more tall grass and plants, against a plain white background.

ASMUSS A/W 2023

Logo for Asmuss with stylized mountain peaks and the tagline "For Adventures."

Brief

Asmuss is looking to create new images for their new AW 23 collection. Lifestyle campaign stills and videos to be photographed outdoors in nature.

To capture some lookbook-style images focusing on clothing. Lifestyle images that are candid and in motion. Some still product shots against a natural background (no mode). And short form videos for social platforms and banners.

Logo for Asmuss with stylized mountain peaks and the slogan 'For Adventures'
Quiet bedroom with a bed, nightstand, lamp, and world globe base

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Deliverables

10x lookbook images

30x lifestyle images

10x product still images

3x banner images

1x 30 second reel

1x 30 second banner video

SHOOT IDEAS

A woman standing in a field of yellow flowers, smiling, wearing a beige trench coat, with a cloudy sky overhead.
A young woman with dark, curly hair and closed eyes, wearing a brown turtleneck and oversized jeans, standing outdoors in a landscape with grassy hills, water, and cloudy sky.
A young woman standing in a body of water, surrounded by reeds and trees, wearing a tan jacket with no visible pants.
A woman with dark hair and red lipstick sitting on a wooden chair outdoors among tall grass and greenery, wearing a black outfit.

Shoot Details

Shoot date 26th October - 8 hours 9:30 - 5:30

Location: Victoria Park

Products: 8 tops and 2 trousers

Talent: 1 female model age 40’s 50’s

Usage: Social, web, small print.

Service

Creative development, shooting, and post-production.

Pre-production includes a creative visual story, shot-list development, outsourcing models, and full production of images and video edits

  • 1 day pre-production

  • 1 eight-hour day shoot day on location, with 1 team shooting still and video and 1 assistant.

  • 3 days of post-production included image color-grading and video edits for deliverabels.

Pre-productio

Post Production

Creative Direction

Shooting Stills & Videos

Quote

  • Discovery call

  • Visual board

  • Shot-list

  • Models outsourcing

  • Creative direction

  • Photography fee

  • Equipment: Photo gear and lighting

  • Post-production

  • Photo Assistant

  • Usage

£1850

Usage

2-year usage - Social media, web, and small print. With perpetual archival usage for the web.

Europe and the United Kingdom

  • Digital - Company Website

  • Digital - Digital Posters

  • Digital - Direct Mail

  • Digital - Internet Advertising

  • Digital - Mobile

  • Digital - PR

  • Digital - Social Media

  • Print - Brochures

  • Print - PR